ETERNA is a leading European brand for non-iron shirts, blouses and accessories. It has a long-standing reputation for the very highest standards of quality and workmanship. In addition, the entire value chain is certified under the Made in Green label.
Prior to its acquisition by the Quadriga Capital funds, sales was focused on wholesale in Germany. Today, ETERNA shirts and blouses are sold across Europe through the company’s own online and retail stores. Specialist retailers and department stores bring the total points of sale to more than 3,600. E-commerce sales are being developed via the expansion of online marketing, viral campaigns, cross-channel strategies and CRM activities. A brand relaunch and new shop design have helped both the company-managed and franchised stores to further improve their market positioning. The goal is to continuously expand the customer base nationally and internationally through marketing and product innovation.
Manufacturing and retailing of shirts